Based on Massages For You offering a lower one-year membership monthly fee, this is called Trading up.
Trading up refers to when a customer is subtly encouraged to spend more money on a product because a higher quality is offered against a lower quality.
A single massage here is $75 yet a monthly subscription is $65 per month which would be $780 a year.
This is trading up because the lower monthly price will lead to the person spending more on the yearly subscription as opposed to the single massage.
Find out more on marketing techniques at https://brainly.com/question/14704291.
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