CHE
19
TXI
Question 1
4 Points
In chapter two, we are introduced to a legendary advertiser whose work with Pepsodent
toothpaste helped establish him as a leading figure in the industry and whose rules about
creating habits influences many industries today. What is that man's name?
(A) Charles Duhigg
B) Wolfram Schultz
C) Drake Stimson
(D) Claude C. Hopkins