Influencers are most helpful to Dell because they Multiple Choice O provide engagement with audiences that Deli cares about as a brand. O work directly as employees of Dell. O typically focus on the 4 Ps. O are not concerned with return on investment O generate fewer social media shares a messages that come directly from Dell Required information Content Marketing Helps Dell Develop Trust Dell is a B2B computer technology company that develops. Sells, repairs, and supports computers and related producte and services Named after its founder, Michael Dell , the company is one of the largest technological corporations on the planet, employing more than 145.000 people in the United States and around the world Content is the currency of the social web. The success of any website, search marketing, or social media marketing campaign depends on the creation and management of useful and interesting digital content content marketing is a marketing approach focused on creating and distributing valuable relevant and consistent content to attract and retain clearly defined and profitable audience. The goal of this activity is to help students better understand how content marketing helps Dell develop trust with customers and shape the Dell narrative in the marketplace