Answer:
Sales promotion
Explanation:
Sales promotions refer to the persuasive activities of convincing potential customers to buy a product. The objective of a sales promotion is to boost sales volumes. The tactics used in a sales promotion are designed to have a short term effect. However, a business may acquire long-term customers through sales promotion techniques.
Sales promotion may focus on customers by enticing them to buy. They may also target traders by encouraging them to sell more. The techniques used in a sale promotion include Money off coupons, Competitions, Free gifts, Loyalty cards, Discount vouchers, among others.
