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Which answer choice below does NOT influence decision making for the rational consumer?
a) Finite resources
b) Utility maximization
c) Profit maximization
d) Opportunity cost

Answer :

Answer:

C

Explanation:

The option that doesn't affect the decision-making of a rational consumer would be:

C). Profit Maximization

  • "Finite Resources" is the factor that will directly impact the decision-making of a rational consumer to make a purchase.
  • The reason behind this is that the sole purpose of a rational consumer is to serve his self-interest and maximize the product's utility.
  • Therefore, he/she aims to receive the maximum utility at the probable opportunity cost to get the best possible alternative.

Thus, option C is the correct answer as profit maximization is not the consumer's aim but the sellers'.

Learn more about "Rational Consumer" here:

brainly.com/question/10196948

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