Answer :
Answer:
designed for very targeted audiences, while other forms of promotion reach mass audiences
Explanation:
- Advertising is done to build brand image and increase the sales. While promotion is generally done to push short-term sales. It is a variable element in the marketing mix.
- Promotion is basically a marketing mechanism. While advertising has a long-term effect and its effects change with time. Advertisement is suited to large enterprises while the promotion is for all.