U.S.-based Myva Foods Inc. is expanding its business to the Asian market. Which of the following will NOT be effective in the company's efforts to expand to international markets?
A) paying close attention to the cultural differences between Myva's home country and the host countries.
B) finding new ways to blend the Four Ps of the marketing mix in the new market by making an effort to understand the local culture.
C) applying the same marketing mix Myva uses in the U.S.market to the Asian market.
D) putting more effort into planning strategies for the international markets,even though it has experienced success in the U.S.market.

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Business

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U.S.-based Myva Foods Inc. is expanding its business to the Asian market. Which of the following will NOT be effective in the company's efforts to expand to international markets?
A) paying close attention to the cultural differences between Myva's home country and the host countries.
B) finding new ways to blend the Four Ps of the marketing mix in the new market by making an effort to understand the local culture.
C) applying the same marketing mix Myva uses in the U.S.market to the Asian market.
D) putting more effort into planning strategies for the international markets,even though it has experienced success in the U.S.market.

Answer :

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Anthougogo Anthougogo · Answer 1

Answer:

Myva Foods Inc.

The attempt that will NOT be effective in the company's efforts to expand to international markets is:

C) applying the same marketing mix Myva uses in the U.S. market to the Asian market.

Explanation:

Expanding to the Asian market requires a different marketing mix than Myva is currently using in its U.S. home market. This means that if it applies the same marketing mix in the Asian market, it may likely remain unsuccessful. The two markets have cultural differences. So, it must find new ways to blend the Four Ps of Price, Product, Promotion and Place, to reflect its understanding of the Asian culture.

Ayokenny2001go Ayokenny2001go · Answer 2

The attempt that will NOT be effective in the company's efforts to expand to international markets is: Applying the same marketing mix Myva uses in the U.S. market to the Asian market.

What is international market?

International market refers to any geographical region where a company conducts business that is outside the territorial boundaries of its company's home country.

With regards to the above, expanding to the Asian market requires a different marketing mix than Myva is currently using in its U.S. home market. This is because if it applies the same marketing mix in the Asian market, it may likely remain unsuccessful.

Also, the two markets have different culture. It must therefore find new ways to blend the Four Ps of Price, Product, Promotion and Place, to reflect its understanding of the Asian culture.

Hence, the attempt that will NOT be effective in the company's efforts to expand to international markets is: Applying the same marketing mix Myva uses in the U.S. market to the Asian market

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