Answer :
Henry ford was pursing cost-leadership strategy
Cost leadership strategy is a strategy employed by business to establish competitive advantage over other company by having lowese cost of operation in the Industry.
- When Ford implemented his car assembly, it decrease time and resources spent, whereas the quality and quantity of automobile does not drop because the process are more automated.
In conclusion, this strategy gives Henry Ford competitive advantage over others, thus, this type of strategy is referred as Cost leadership strategy.
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