Strategic initiatives are the ways through which a company translates its goals, objectives and visions into practice.
- Raising of brand awareness, Launch of customer-facing retail outlets, Establishment of online channel for sales of products are examples of Strategic initiatives in a company.
- The major reason for failure of strategic initiatives is the inability of decision-makers in a company to understand the relevance and how to measure progress.
Therefore, the primary cause of failure for strategic initiatives is ignorance about monitoring of progress.
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