This individual can send information to stores about overall (total) sales for the market supply chain, ways to display the merchandise, and upcoming promotions by using point-of-sale (POS) purchasing information: A buyer.
A market supply chain can be defined as a channel through which goods and services are transferred (moved) from the manufacturer to the final consumer (buyer).
Basically, the marketing supply chain comprises three (3) main components and these are:
1. Manufacturer or producer.
2. Seller (wholesaler or retailer).
3. Buyer (consumer).
A buyer is at the end of the supply chain spectrum and they are saddled with responsibility of buying a finished product or using a service directly from a seller or service provider respectively.
By using point-of-sale (POS) purchasing information, a buyer can do the following:
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