Answer :
The process of activating photoreceptors by altering the photopigments is known as PHOTOTRANSDUCTION. It involves the mechanism by which light can be converted into electrical signals.
Phototransduction refers to the mechanism by which light can be converted into electrical signals.
Visual phototransduction occurs in the part of the eye known as the retina, in specific cells called photoreceptors and ganglion cells.
Photoreceptor cells include rod cells and cone cells, which are sensitive to light.
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