Businesses use a number of methods to gather information and create a good
picture of their customer base Businesses use a number of methods to gather information and create a good picture of their customer base. This _________________ can help companies to validate their target market.. This
can help companies
to validate their target market.
Select one:
a. Market research
b. Segmentation
C. Retargeting
d. Strategic planning

Based on marketing analysis and considering the situation described above, this segmentation can help companies validate their target market.

What is Segmentation in Business?

Segmentation is a process in which companies categorize the market into segments based on related features.

The segmentation process allows firms to create accurately targeted marketing and personalized content.

Types of Market Segmentation

Significant types of market segmentation include the following:

Demographic
Psychographic
Geographic
Behavioral

Hence, in this case, it is concluded that the correct answer is option B. Segmentation.

Learn more about Market Segmentation here: https://brainly.com/question/14315539