The action of New Balance, Inc. to successfully reposition its athletic shoes to focus on fit, durability, and comfort rather than competing head-on against Nike and Adidas in fashion and professional sports is A. a reaction to a competitor's position.
Competitive positioning is offering and creating value for your customers and brand in the market.
The following four competitive positions can be assumed by an entity, depending on the adopted market strategies:
A. react to a competitor's position
B. reach a new target market segment
C. catch a rising trend
D. change the value offered to its customers
E. accommodate its target audience's preference for comfortable sneakers
Thus, New Balance, Inc. is likely reacting to Option A.
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