During a period of crises, communication must take on the dual qualities of empathy and appeal to the rational mind. It is also important for communication to be very positive.
Another phrase that describes the above words is crises management. This usually is triggered after a major mishap has occurred.
Hence, during a period of crises, communication must take on the dual qualities of empathy and appeal to the rational mind. It is also important for communication to be very positive.
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