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Using a price skimming strategy, Apple stakes out a price and then maintains and defends that price by significantly increasing the value of their products in future iterations. Apple gives priority to profits over market share, making people starve for the new upgraded product. Apple's price skimming strategy is most often used for a new product when _______. a. the supply of the product is greater than its demand b. customers are unwilling to spend a large amount of money on the product c. competition in the market is abundant d. the product is perceived by the target market as having unique advantages

Answer :

(D) The product is perceived by the target market as having unique advantages.

What is a price skimming strategy?

  • When offering a product or service for the first time, a company can use price skimming as a pricing strategy.  
  • A company can profit from a higher price in the market and recoup its sunk costs more quickly by using this price skimming strategy and taking the excess profit before new competition emerges and drives down the market price.  
  • Setting high initial pricing and gradually lowering them has been a fairly standard technique for managers in developing markets. 
  • The process of price skimming is sometimes referred to as riding the demand curve.

Therefore, apple's price skimming strategy is most often used for a new product when (D) The product is perceived by the target market as having unique advantages.

Know more about demand curve here:

https://brainly.com/question/1486483

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