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When they first started to conduct business, international ride-sharing companies such as Uber or Lyft relied on new, unfamiliar concepts to develop breakthrough decisions. Drivers use their own cars to transport customers who call or text for a reservation using a credit or debit card. According to the innovation matrix, ride sharing is considered a(n) _______. a. adjacent innovation b. core innovation c. product development strategy d. transformational innovation

Answer :

Ride sharing is transformational innovation, according to the innovation matrix.

Uber and Lyft use transformational innovation

  • Transformational innovation includes making discoveries and creating products for the market.
  • Companies like Uber use credit and debit cards for reservations, a novel tactic.
  • Such ideas were virtually unknown to markets in many nations.
  • In some markets, it gave businesses like Uber a competitive edge.

To learn more about transformational innovation, refer to-

https://brainly.com/question/17517143

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