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Airbnb has forever changed the travel and recreation industry. No matter where a traveler goes, they trust that they will have the best vacation experience when booking with Airbnb. Its name is recognizable outside of its customers and the company supplies its marketing and finanical data. Airbnb is an example of _______. a. a global brand b. a brand mark c. a local brand d. brand equity

Answer :

Airbnb is an example of a global brand.

What is a global brand?

  • The management of a brand around the globe with the goal of boosting its power and awareness in the markets in which it competes is referred to as global branding.
  • This tactic is sometimes referred to as international branding or global branding.

What is a brand mark?

  • A brand mark is a symbol, component, work of art, or visual representation that aids in the quick identification of a specific business.
  • It is crucial for creating and preserving a brand's reputation.

What is a local brand?

  • A local brand is one that advertises to and targets its goods and services toward a specific group of customers depending on location.

What is brand equity?

  • In marketing, brand equity refers to a brand's intrinsic value or the perceived social value of a well-known brand name.

Therefore, Airbnb is an example of a global brand.

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