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The greatest marketing need firms sought during the production era was for: Group of answer choices Mass production and personal selling. Less expensive distribution and storage. Blanket advertising and financing. Specialized production and storage.

Answer :

The greatest marketing need firms sought during the production era was for: Less expensive distribution and storage.

What is the production era?

The production era is the era in which the marketing have started evolving. It is the oldest era, in this era consumers were favoring those products which are widely available and that too at minimum cost.

What are the four eras of marketing ?

The four eras of evolution of marketing are:

  1. production
  2. selling
  3. advertising
  4. stakeholder relationships.

Thus , The correct option is : The greatest marketing need firms sought during the production era was for Less expensive distribution and storage.

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