Answer :
Market segment profiles are used to describe the similarities among potential members of a market segment, and explain the differences among members in different market segments.
What is Market segment profiles?
The process of segmenting a market of potential customers into smaller, more focused groups based on shared traits like demographics, interests, needs, or location.
There are four primary categories of market segmentation-
- demographic.
- Psychographic.
- Geographic.
- Behavioral.
What are the levels of market segmentation?
There are four levels of market segmentation-
- Mass Marketing.
- Segment Marketing.
- Niche Marketing.
- Micro Marketing.
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