Answer :
The given scenario shows a very good example that brand equity increases a firm's ability to gain a competitive advantage
What is Competitive Advantage?
This refers to the condition that puts a particular company in a favorable position over its competitors.
Hence, we can see that based on the competitive advantage that Nike as a company has, Josh believes that they are better than others and this shows that brand equity increases a firm's ability to gain a competitive advantage.
Read more about competitive advantage here:
https://brainly.com/question/26514848
#SPJ1