To increase buyer patronage, socially aware businesses like Ben & Jerry's, Whole Foods Market, Stonyfield Farm, TOMS, Keurig Green Mountain, and Patagonia have all taken part in conspicuous and well-publicized initiatives.
Patronage buying motives are those thoughts or causes that lead a customer to choose a specific store over others while making a purchase.
Emotional reasons behind buyer patronage:
1. Aesthetics: Sometimes a store's appearance is what draws customers in. Customers are frequently drawn to a well-furnished, clean, well-decorated store with all the current conveniences.
2.Observations: Customers might go to a store based on the advice of their friends and family. Typically, these friends and family members are contented shoppers at that particular store. As a result, they spread the word to others about the good customer service provided there.
3. Plagiarism: Customers are frequently encouraged to copy others since it seems simpler than making their own decisions. This drive is strong, especially among women. However, this drive might not last long.
4. Reputation: Prestige and dominance are the main driving factors behind immensely rich customers' purchases. They may purchase stuff that they may not even need since their need for prestige is so strong. They occasionally purchase the most expensive item. They'll pay a higher amount for goods to keep their esteem. Such people continue to patronize a store or a dealer out of respect for them.
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