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Despite its innovative graphic design, the website for Shabby-Chic Decor did not seem to attract customers who lingered. In fact, most website visitors left the site before they made a purchase. Which measure does the owner need to address

Answer :

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Bounce rate is the measure that the owner needs to address.

What is the Bounce rate?

Bounce rate is a word used in internet marketing and business terms to describe the examination of website visitor data. The rate (always expressed as a percentage) shows the proportion of web users who arrive, view a single page, then leave.

The bounce rate of a website is important because it reveals how well users are engaging with its content or user interface, or more crucially, how poorly they are not. When someone sees a single page on your website and accomplishes nothing before leaving, that rate is known as a bounce rate.

it is derived by calculating the overall number of one-page visits by the overall number of visitors.

To know more about Bounce rate refer to: https://brainly.com/question/23160327

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