An effective behavioral marketing and segmentation strategy is built on a foundation of good data.
Behavioural marketing is the method by which companies usually target audience on the basis of their behaviour, interests, intentions, and other metrics using web analytics, cookies, search history etc.
Segmentation strategy is the strategy which organizes your customer or business base along demographic, geographic, psychological, behavioural lines or combination of them. It usually break the target audience into smaller, more manageable groups.
The above strategy can be built on foundation of good data for better analysis of target audience.
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