Answer :
Purpose marketing or pro-social marketing trend involving corporate social responsibility involves advertising that focuses on the values, behavior, and beliefs of a company.
What is Purpose marketing or pro-social marketing?
Marketing's goal is to bring in money for a brand, business, or organization. In close coordination with their sales team, marketing professionals and teams accomplish this by implementing strategic digital initiatives that increase traffic, quality leads, and revenues.
Three main goals of marketing include:
- Attracting the interest of your intended audience.
- Convincing a customer to buy your product.
- Offering the customer a clear, simple, and low-risk action.
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