A trademark that has received exclusive legal protection, such as McDonald's Golden Arches, is a trademark.
It consists of a form of identification of a brand, either by its design, slogan or way of manufacturing, which has been duly registered, becoming an intellectual property, being an instrument of identification and differentiation of the brand from its competitors.
Therefore, a trademark helps to protect a company, in addition to being an instrument used to strengthen marketing, creating value and recognition for the brand.
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