Answer :
The product benefits to be highlighted in the marketing based on demographic characteristics are
- beneficial to particular age
- beneficial to particular working class
- beneficial to particular gender etc
What is the demographic segmentation?
In marketing, this refers to the segmenting of customers according to gender, age, ethnicity, family size, religion etc.
The use of demographic segmentation in marketing helps to provide the needs and want to consumers based on the demograph gathered from them.
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