As the first step in the marketing research process that James took was to identify the problem, the next step of the marketing research process is setting objectives for the research.
Basically, a marketing research refers to the the process of determining the viability of a new service or product through a research conducted directly with potential customers. The role of marketing research is to create, communicate and deliver a value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders.
In conclusion, after James identify the problem, the next step of the marketing research process is setting objectives for the research.
Read more about marketing research
brainly.com/question/24906199
#SPJ1
