When marketers shift their focus from single transactions to creating ongoing relationships through high-engagement, experiential, customer journeys it is an example of a competitive force.
Competitive forces can be described as the factors as well as variables that can serves a treat to the company's profitability as well as preventing its growth.
In this case , it should be noted that When marketers shift their focus from single transactions to creating ongoing relationships through high-engagement, experiential, customer journeys it is an example of a competitive force.
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