The Strangers are the customers who show low potential profitability and little projected loyalty.
These are those customers who have not yet had any transactions with a firm and may not even be aware of the firm. They are those that barely bring in any revenue and are not necessarily loyal to your company.
At the industry level, they may be conceptualized as customers who have not yet entered the market, at the firm level and they may include customers of competitors. In conclusion, the Strangers are the customers who show low potential profitability and little projected loyalty.
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