The potential usefulness of the research results is a consideration that does not play a role in influencing the decision of whether to conduct research.
Basically, a marketing research refers to the the process of determining the viability of a new service or product through a research conducted directly with potential customers. The role of marketing research is to create, communicate and deliver a value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders.
Hence, the potential usefulness of the research results is a consideration that does not play a role in influencing the decision of whether to conduct research because it provides no yardstick for decisionmaking.
Therefore, the Option A is correct.
Missing options "aThe potential usefulness of the research results bThe resources available for implementing the research results cThe generalizability of the findings d The attitude of various stakeholders toward the project"
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