suppose a firm wants to understand how to best allocate its media budget. the firm's marketing manager and researcher agree to conduct a research project to obtain estimated awareness for each media type to address this issue. which of the following statements are true based on this information? group of answer choices a. estimated awareness by media type is part of the research objective b. how to allocate the media budget is the problem they are trying to solve c. estimated awareness by media type is the problem they are trying to solve d. how to allocate the media budget is part of the research objective a and b

Identifying the issue is the most crucial step in the marketing research process. Research objectives should be defined as goals to be strived after because they are rarely achieved. Never put research objectives in writing before the fourth stage of conducting marketing research.

What is media budget?

One of the first steps in developing a successful marketing strategy is determining a media budget. Making ensuring that your media placements are in line with business goals is essential since it guarantees that marketing budgets are used to best benefit a brand.
Although they are rarely met, research objectives should be specified as desired outcomes. . Never put research objectives in writing before the fourth stage of conducting marketing research.
The process of marketing research entails the collection, examination, and justification of data. It enables companies to more effectively market their goods and services.
Explain the differences between the three different types of marketing research objectives: exploratory, descriptive, and causal.

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