Answer :
Shaping.
Shaping firms shape or reshape a sector by influencing market development in their favor through collaboration with other players.
What is shaping?
- To shape successfully, it is essential to define the behavioral objective and target behavior, as well as to know when to deliver or withhold reinforcement.
- Market shaping is frequently described as a series of interconnected activities: market intelligence - this is when council gathers information, such as learning about the market and also what services and support are already available.
- Market shaping is the initial strategy for embracing and exploiting market truths. It deftly distills their complexities. And it demonstrates how any firm can then flip strategy on its head by trying to adapt the market to the firm rather than the firm to the market, thereby unlocking untapped value.
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