This company is an example of a Trade Association since it exerts pressure on its members to comply with the ethical standards of the industry.
What is a Trade Association?
A trade association is an organization that was started and is supported by companies that work in a certain industry. It is also referred to as an industry trade group, business association, sector association, or industry body. An industry trade association engages in public relations operations like marketing, teaching, publishing, lobbying, and making political contributions, but its main objective is fostering cooperation among businesses. Other services that associations may provide include organizing networking events, conferences, workshops, and educational resources. Many associations are non-profit organizations run by officers who are also members and governed by laws.
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