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In order to encourage participation in a walkathon, the organization arranging the event offers free items, such as a T-shirt or a water bottle, to all the participants. Which of the following principles of influence is being used?
reciprocation

Answer :

The group organizing the event provides free gifts to all participants, such as a F l or a plastic bottle, in order to promote participation in the walkathon. Social proof is now being employed.

What is social proof so crucial?

By demonstrating to users how popular a services or product is, celebrity endorsement can be a strategy to enhance conversions because individuals are more inclined to buy something that others are currently buying (the domino effect).

The social proof principle is what.

The social proof principle states that: "We will utilize the acts of others to deliberate on suitable behavior for self, especially when we see some of the others as like to ourselves." The more people who agree with a notion, the more likely it is to be true.

To know more about  Social proof  visit:

https://brainly.com/question/28179617

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