Answer :
frequent-buyer programs is a type of sales promotion that can be used if the organization's goal is to increase brand loyalty.
What is frequent-buyer programs ?
Companies can reward customers with points or benefits through a loyalty program. And in exchange, they can use their points to get deals, freebies, rewards, or access to exclusive benefits. The objective is to increase customer loyalty and establish trust with the brand. According to 95% of customers, trusting a business makes them more loyal.
The Frequent Buyer Program is a loyalty program which targets customers repeatedly buying the same or similar items. These are repeated purchases and retailers want to encourage customer retention, so they give, for example, one item for free for every 10 purchased. hence, frequent-buyer programs is a type of sales promotion that can be used if the organization's goal is to increase brand loyalty.
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