In this scenario, ticker inc. should ideally compare its strategic position with a Watch maker that sells high -end premium watches.
Protect the bottom end of the market to fend against disruptive innovation.
In order to implement a successful blue ocean strategy, distinctiveness and low cost must be balanced. Because the two unique strategic orientations necessitate internal value chain operations that are fundamentally unlike from one another, blue ocean strategies are frequently challenging.
Focus. The general focus approach is based on selecting a small competitive window within an industry. The focuser chooses a section or set of segments in the market and develops a plan to cater to those segments exclusively. Two versions of the focus approach exist.
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