The statement one way to segment a market is according to whether the purchaser is a consumer or a business-to-business user is True.
Market segmentation can be defined as the way of separating the market into different segment or group. Example of market segmentation is putting customers that share similar or the same features into the same group
The statement is true because a company can tend to divide a market based on whether a person is a consumer on a business user.
Therefore the statement is true.
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The complete question is :
one way to segment a market is according to whether the purchaser is a consumer or a business-to-business user. True/False
