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All of Martin's friends recognize that he knows a lot about cars. He is very up-to-date on new models and knows about the performance and reliability of almost every car. His friends often ask Martin for his guidance when they are in the market for a new car. Martin can be considered a(n) _________ in regard to automobiles.
a. action leader b. decision guider c. opinion leader d. category influencer

Answer :

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The correct answer is Martin can be considered an opinion leader in regard to automobiles.

A person with trust from their audience, industry knowledge, and authority is referred to as an opinion leader. This prominent individual has the power to shape consumer perceptions.

Key opinion leaders (KOLs) are individuals or groups with such high social standing that decision-makers pay attention to their advice and viewpoints. Politicians, columnists, and well-known celebrities are excellent examples of key opinion influencers.

Opinion leaders are people with social clout in a group who frequently act as the centre of a network of interpersonal communication. These leaders frequently serve as role models for others and are highly regarded for their ideas and actions because they are seen as reliable and trustworthy.

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