the success of the tom dennis ford dealership has been built largely on return customers and word-of-mouth recommendations. the majority of sales are made to customers who previously purchased a vehicle at the dealership or who know someone who had a positive experience of purchasing a vehicle there. the sales force at the tom dennis ford dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to . the success of the tom dennis ford dealership has been built largely on return customers and word-of-mouth recommendations. the majority of sales are made to customers who previously purchased a vehicle at the dealership or who know someone who had a positive experience of purchasing a vehicle there. the sales force at the tom dennis ford dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to . build long-term customer relationships achieve short-term gains maintain a database of local customers move last year's models obey local and federal law