The FIP principle of Notice/Awareness states that:
A) customers must be allowed to choose how their information will be used for secondary purposes other than the supporting transaction.
B) data collectors must take responsible steps to assure that consumer information is accurate and secure from unauthorized use.
C) there must be a mechanism in place to enforce FIP principles.
D) consumers should be able to review the data collected about them.
E) websites must disclose their information practices before collecting data.

Federal consumer protection laws are enforced by the FTC to stop fraud, deceit, and unfair commercial practices. Additionally, the Commission upholds federal antitrust rules, which forbid anticompetitive acquisitions and other commercial activities that can result in higher costs, fewer options, or less innovation.

Each of the five commissioners who serve as the chairman of the Federal Trade Commission has had a seven-year term in office.

The Federal Trade Commission's objectives are as follows:

1. The application of civil American antitrust law

2. Supporting consumer protection

According to the Notice/Awareness FIP principle of the Federal Trade Commission, websites must make their information practices clear before collecting any data.

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