The economic value of a company can be calculated by adding up net sales and cost savings and then subtracting the marketing budget.
This gives an overall view of the company's performance and profitability and can be used to compare different companies in the same industry. The marketing budget is the amount of money allocated to marketing activities in a given period of time.
Net sales is the total amount of money received from sales of goods or services, less any returns and allowances, over a given period of time. Cost savings is the amount of money saved by reducing or eliminating expenses.
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