Answer :
The Hill Co. should not further produce Product P from Product P.
We need to calculate the incremental cost and incremental revenue of producing P to understand the profit or loss margin.
Incremental revenue = Selling product of P - Selling product of O
Incremental revenue = 82 - 60
Performing subtraction
Incremental revenue = $22
Incremental cost = Cost of producing O - Cost of producing P
Incremental cost = 42 - 13
Performing subtraction
Incremental cost = $29
It is clear that incremental cost is more than incremental revenue, so Hill Co. should not continue the production.
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